Manager Growth & Performance - Delivery Hero
Ammarah completed her undergrad from IBA, Karachi in Business with a majors in Finance and Supply Chain and has work experience of over 5 years. She has spent the majority of her career working with tech start-ups in the e-commerce industry. During her career, she has worked across multiple organizations in both local as well as regional teams. She has worked cross-functionally on many tech and marketing related projects with Lazada and Alibaba during her time at Daraz, and worked on everything from sales and planning to marketing, business performance, search optimization, customer journey optimization, and brand partnerships. She then spent some time on the Leadership team of one of the first B2B e-commerce companies in Pakistan targeted towards SMEs where she set up three functions from scratch. She is now leading the Growth and Performance function for Dark Stores at Foodpanda (Delivery Hero).
Target Setting and Planning